New Year, New Newsline Quizes.

1/2/2018 (Permalink)

We wanted a way to incorporate and engage people to read the monthly SERVPRO newsletters that come out each month. I felt like people were not reading them. In fact, I found that some people would even throw them in the trash when I left their office or building. I've witnessed this when I walked back to the office to leave my card I forgot on the first visit. Interesting enough, at a sales meeting I attended a couple of years ago a marketing representative told the group about a new approach that peaked interest and also created more customers. She said that she would make quizzes from the newsletters (both the residential and commercial newlines.) She said that she would pass out the quizzes with the newsletters attached and tell the client to email her the answers. Whatever town she was working out of in North Georgia, she decided that the prize would be a whole ham delivered at the end of the month. We NOW are incorporating this quiz-newsletter idea with our franchise. I hope it takes off! Although, we may not start with the "ham giveaway" a visa gift card would be a nice and rewarding touch, don't you think?